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Leading a Community is Like Parenting
There are many analogies about community building. Some say it’s like gardening. Planting seeds in fertile ground, then providing the seedlings with the things they need to flourish. As the garden...
View ArticleMeetings indicate Leadership Style
How many meetings have you sat through? Are some of them interminably long and you wonder why an email wasn’t just sent out? In my previous life I would drive 2 hrs one way for regional meetings that...
View ArticleRedefine Customer Communication
Last week I did a half day workshop at Enterprise 2.0 in Boston. We had a great conversation! Over fifty people from a broad range of backgrounds attended! I was glad to hear that we had more than...
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Innovative Disruptor – Community Manager Role
On May 26th I was invited to present at #WebCom 2.0 in Montreal. My topic was the Community Manager role and how it supports innovation as well as the disruption necessary to drive the culture shift in...
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A Picture is Worth Far More Than Words
Over the years I have presented many new ideas. It’s always a challenge to offer new methodologies along with compelling reasons for adoption of them. With social media this usually requires the...
View Article5 Essential Steps to Building Community Online
I was asked to present a 3 hour workshop on Community Building as part of Online Marketing Summit in Minneapolis. There is a certain challenge in creating a deck that will provide for an unknown...
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5 Barriers to Becoming a Social Business
It’s no small feat for a company to transition to become a social business. One would think that it’s easier for smaller organizations, but companies of all sizes face the following barriers. 1....
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Recruit Employees to Grow Your Community and Drive Growth
Every Community Manager knows how much effort it takes to grow a young Community and encourage engagement in an established one. Most Communities also include social outposts on channels such as...
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Attaining New Customers via Outstanding Customer Care
My blogging recently has been in the form of guest posts. I will start republishing them here. This post was written for the Desk.com blog and was later published on the Salesforce.com blog. You’ve...
View ArticleHow to Make a Business Social
There has been a lot of focus of late on how to become a social business. In fact I joined Dell back in 2011 because of their maturity as a social business. The story really goes back to 2007 when I...
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